Prepared by Strategic Studios
Prepared by Strategic Studios
How we get you quoted in the papers your clients read, and how that brings work to ZKR.
Click a step to see what you do and what I do.
A journalist will look you up before quoting you. These make sure they find the right things.
The ZKR website still shows Dartbrook as a success. The mine went into administration in July 2025 and journalists will find that, especially in Australia. Update the case study or take it down for now, and agree two or three sentences you're comfortable saying if asked.
Coverage: Mining Weekly · Newcastle Herald · Argus
Use a headline people search for, and fill in the About section. It's empty at the moment.
Founder, ZKR · Commodities advisory · Former Head of Metals, RJO
So every article describes you the same way, as founder of ZKR rather than Romco.
Keith Wildie, founder of ZKR, a London- and Dubai-based commodities advisory firm, and former head of metals at R.J. O'Brien.
A mobile they can reach, and a reply within an hour when they call. Late comments rarely get used.
Clients, deals and companies that are off limits. I'll keep every pitch clear of them.
Confirm with your lawyer what ZKR can say publicly under FCA and DFSA rules.
Three or four real, black and white shots. Outlets ask for one when they run your piece.
Track metals, coal and mining finance, and the reporters covering them.
When markets move, I send your view to the right reporter within the hour.
I find the outlet and the timing, and help you write the piece.
Coffees with journalists around the events you're already going to.
A short report, twice a year, on how mid-sized miners are raising money and what it costs them. Journalists quote an opinion once, but they keep citing data. It's also something you can send to prospects.
A page on zkrholdings.com with your bio, photos, topics and past coverage.
Short views you've approved on copper, coal, tariffs and the LME, so I can reply fast.
A short LinkedIn newsletter every two weeks: one chart, one view. I draft it, you finish it.
Mine owners, investors and two journalists around one table at LME Week.